Client: Curious Nation
A branded activation at Sydney’s Overseas Passenger Terminal for the Up & Go Harbour 10k, built to meet runners at the moment fuel and recovery matter most. The centrepiece was a large format archway, flanked by branded bollards lining the path and an interactive media wall inviting runners to share what inspires them to Get Up&Go. Grounded in the brand’s fuss free, on the go energy, the build was designed to go up fast and hold its own against Sydney Harbour as a backdrop. Every touchpoint, from the bollards to the media wall’s post it moment, was crafted to feel intentional, creating a destination that resonated with runners and harbourside crowds alike.
