Client: The Event Space
The idea was an in store personalisation concept for their Emporium Melbourne flagship, a fit out that gave the personalise your water bottle experience its own dedicated moment within the wider retail space. The challenge was designing a central feature that felt integrated with the store’s fit out while still standing out enough to draw customers in, complete with a custom LED bottle sign as the centrepiece. We handled the build and fit design end to end, delivering a full concept window and plinth display along with the illuminated signage, giving Lululemon a personalisation zone that felt like a natural extension of the store rather than an add on.
