Client: The Event Space
Red, turf, and a Mickey silhouette that stops you in your tracks. Disney x lululemon, rolled out across Chadstone, Emporium, and Bondi. Anchored by an oversized Mickey icon perched on a turf-topped podium, the activation channelled lululemon’s on-brand energy through a distinctly Disney lens. Grounded in the “Happily Ever Active” campaign, the build was designed to feel instantly recognisable and endlessly shareable, turning storefronts into a photo moment while staying true to lululemon’s clean, considered aesthetic. Every detail, from the turf texture to the podium’s tiered form, was crafted to draw shoppers in and hold its own across three of the country’s busiest retail destinations.
